One of Colors’ popular shows Meri Aashiqui Tum Se Hi, which is produced by Balaji Telefilms, is slated to go off air from 26 February. The show will be replaced by yet another Balaji production titled Kasam, which will go on-air from 29 February.
Kasam will be aired in the 10 pm time band from Monday to Friday.
Launched on 24 June, 2014, Meri Aashiqui Tum Se Hi will complete 442 episodes on 26 February.
A source close to us, “The drop in ratings of the show is the reason why the channel has pulled off the show.”
It may be recalled that Meri Aashiqui Tum Se Hi was among the top five shows according to Broadcast Audience Research Council (BARC) India data.
Kasam is the story of reincarnation of love in its purest, unexpected and most powerful form. The story will revolve around the rich foreign-return Bedi family and their son falling in love with a girl in India.